I’d like to see ICANN do more to foster innovations. ICANN has tried to play it neutral, administering the registration and delegation process. And, so far, I’m not seeing much progress in this area. The brand domain needs to demonstrate a significant improvement over country codes and. You need to have a plan for using it in ways that benefit your customers - through more globally agnostic navigation or customer-specific features. But it’s not enough to simply register a domain. I remain a proponent of dot-brand domain names. Alibaba has applied for a number of domains to become “brand domains:Īnd I’ve compiled a long list of brand TLDs here. Perhaps we’ll see a success story emerge from China. google for hosting its domain registrar business.Īnd KPMG has for a few years now made good use of. We can look to Barclays for its current implementation at : So where are the dot-brand success stories? Awhile back, Fiat Chrysler gave up on all of its brand domains with the exception of. Intel is far from alone in rolling back support for brand TLDs. Apart from a few redirects, this is about how far Intel got in regards to implementing its domain: metlife.Īnd, in the case of Intel, there wasn’t much to terminate. Though the fault lies less with the domains themselves than with the companies that failed to fully utilize them.Ī recent post from DomainWire notes that both Intel and Metlife have terminated their top-level brand domains. As a small (but growing) number of companies terminate their dot-brand registrations, it’s fair to ask if dot-brands are a dot-bust. "From dotcoms to dotgones." Evening Standard. "THE MEDIA BUSINESS: ADVERTISING In Super Commercial Bowl XXXV, the not-coms are beating the dot-coms". Archived from the original on 3 February 2016. "The Dot-Com Super Bowl", Weekend America, 2 February 2008. "Cracking the enigma of asset bubbles with narratives". ^ Teeter, Preston Sandberg, Jörgen (February 2017).^ "Development & History of E-commerce: Past, Present & Future".
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